BAND LADIES SHOW
YEAR: 2020 - present
SECTOR: Entertainment
LOCATION: Toronto, Canada
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LINKS:
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OVERVIEW
Claret Asset Management is a financial asset management firm based out of Montreal, QC, with an office in Toronto, Ontario. They manage $2 billion in assets for their 1000+ clients, many of whom are bilingual or French-speaking.
STRATEGY DEVELOPMENT
During the research phase, we discovered new potential audience segments and developed a content strategy that would reach them on the right platforms - YouTube, LinkedIn and Twitter.
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SOCIAL MEDIA MANAGEMENT
Showcasing the new generation of portfolio managers, we launched two YouTube channels, (one in French, one in English), tackling your burning questions about wealth management, investing tips.
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COVER ART FOR ALBUM
Newsletters sent to clients and prospective clients offering the latest insights, and custom design.
GRAPHICS & MEDIA
We gave the Claret brand a "social makeover" in order to make the traditional brand translate online. Distinct brand guidelines for social media and the website - which were still true to the traditional branding - included custom iconography, a custom illustration style, and an updated, expanded colour palette.
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